Question for you:

Do you have an email list?

So maybe you dooo… but it’s been a minute since you’ve emailed anyone on it. 😅

Or maybe you’re low key wondering if an email list is really as powerful as people say it is. 👀

I feel you. “Growing an email list” like everyone says you should do can feel like slogging through mud, without seeing a ton of results.

(psst—you’re on the right path if you’re on my email list! I’m aiming to make this whole email thing easier and a lot more exciting for artists and musicians to share and sell their work. You can sign up here to get articles like this sent right to ya)

So this is going to be fun. ✨

Visual learner? [Watch the Video]

I challenge you to pick one of these three items below and email it out to your list—and track the results where you can.

Let’s start using your list in a way that actually helps you share your art!

Email 1: Re-introduce yourself! 👋

Has it been a minute since you emailed your list? That’s totally ok. Send out a Broadcast to your whole list saying hello again and sharing about what you’re up to these days. It doesn’t have to be long, 300 words will do.

Then, pop in a CTA at the end. CTA = Call To Action, which means, the action you want a person to take. Can be as simple as “Follow me on Spotify to get the alerted about the new music I’ve been working on since we last talked” with button link to your Spotify profile!

Design Tip: Include 1 CTA in every email. 
CTA’s are a critical tool to help direct people to know how to support you. Use them, and don’t be afraid to be direct: “Pre-Save my new single by clicking the button below!” with button text reading “Pre-Save Single”

Email 2: Share a music video and a story about it. ⏯

Got a music video on your YouTube profile that needs some views? Send it out to your list!

It doesn’t have to be a new video. Seriously!

Include a little story in the body of the email about the video. That could be BTS insight on the day it was recorded, your inspiration behind the idea, easter eggs, etc.

And it doesn’t have to be a music video. You can do this with any video on any platform.

UX Design Tip: Want to really make this email effective? Include a screenshot of the video with a play button ▶️ on top of it.

Link that screenshot (called a “Thumbnail”) to the video on your website or YouTube. Adding this image with the play button will signal to folks that it’s clickable. They’ll click, start enjoying your vid, and you get more views & nurture your relationship with your fans!

Hey, don’t have a email list yet? Let’s fix that! I adore ConvertKit because they love creatives. I’ve been using CK myself since 2013. Make an account and start building your list and even selling your products today. Here’s my ConvertKit affiliate link!

Email 3: Ask your fans a question, and prompt them to hit reply. 📧

If you’re trying to figure out which single to release, which merch design to print, or wether or not to start offering prints of your artwork, take it to your list!

Just send them a short “Hey, what do you think about this?” email, and at the end of the message, ask them to hit reply and let you know their thoughts. This will give you big points with your fans. They’ll feel heard, and excited to be included in decisions around your music.

Email Strategy Tip: Send one of these “hit reply” emails out every couple months. When users reply to your emails, it signals to your inbox that your emails are highly trusted, and your emails will be less likely to wind up in Spam folders. And, it strengthens that relationship with your fans. Win win 🙌

Want to really level up? Schedule all three of these emails to send over the course of 3 weeks.

One email a week. That’s 3 weeks of emails you can set up in advance! This is how you can nurture your relationship with your fans literally while you sleep, tour, play, write, and live your life!

Happy emailing!